To provide your clients with the right solution for their business (be it product or service), success lies in understanding the client’s needs, pain points and aspirations for their business. In an ideal world a client would come to you and tell you they need your xyz product to fix their abc issue, however it’s … Read More
Account management
What makes a great account manager?
I’ve worked with a large number of account managers over the years, both as a client, and as a manager leading various account management teams across different organisations and countries. During this time I’ve seen a lot of different account management styles, some good, some not so. However by far the account managers who’ve stood … Read More