There is a cost to acquiring new customers. Every proposal or request for tender/information you, your team, or your outsourced bid writer completes takes time, effort and money. Knowing your Customer Acquisition Cost (CAC), enables you to determine the return on investment of those efforts to grow your client base. It’s calculated by adding up … Read More
How do you cultivate advocate clients? By providing an amazing customer experience supported by genuine account management relationships built on trust and understanding. When your business is focused on engaging, delighting and retaining your clients, this in turn can attract new ones. The best sales reps for your business are your advocate clients. An effective … Read More
According to KPMG’s 2022 edition of their ‘Keeping us up at night’ survey, the number one challenge currently keeping business leaders awake is ‘talent acquisition, retention and re/upskilling to meet a more digitised future.” I wasn’t surprised to read this, it’s a topic of conversation that comes up regularly with business owners with the pandemic … Read More
Have you ever looked up from something you’re doing, thinking it’s been 10 minutes, only to find you’ve been fully focused on it for an hour? That total immersion in what you’re doing so that you lose all sense of space and time? That’s flow or being in the zone. With the right elements in … Read More
We often think about exercise and diet plans, but what about a healthy mind plan? There are eight activities that can promote optimum mental health. Integrating these actions into your daily life can help your brain to function at its best. How many of these things do you recognise in your every day?
For many of us the start of a new year is a natural prompt to set ourselves some new goals. But, how often have you set yourself goals in January, only to let them slip before the month is out? I can certainly put my hand up to that one. An important aspect of setting … Read More
Attending an industry webinar on mental health during the week I was reminded of Stephen Covey’s Circle of Influence and the premise that there are two areas (circles) we can focus our thoughts and efforts on, those of concern and within that, a smaller circle of influence. Many of us spend a lot of our … Read More
In last month’s blog I talked about the brain being a a complex structure, processing information via circuits that connect various parts of the brain to each other. I also touched on the fact that the circuits in our brains have been created based on our own, individual experiences over time. And thus, no two … Read More
Perception, or reality? Both. You’ve probably seen pictures of the human brain – a complex structure of lobes, cortices and systems that basically look the same from one (healthy) person to another. Taking a closer look, our brains process information via circuits that connect various parts of the brain to each other. Whilst basic functions … Read More
I like going to meetings. I said this to a friend over coffee the other morning. We looked at each other for a few seconds, flat whites poised mid-air. Really? As we resumed our coffee drinking and chatted about this revelation, I realised that since I started my own business a few years ago my … Read More