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Sharon Stanley Consulting | Account Management Excellence | Business Consultant

Sharon Stanley Consulting | Account Management Excellence | Business Consultant

  • Home
  • About the business
    • Consulting and outsource services
    • Coaching for individuals
    • Transition to Account Management Program
    • About Sharon
    • Our Commitments
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    • Contact Us
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Sales

Investing in a CRM: Is It Right for Your Business?

September 6, 2023By sharonAccount management, Business Owner, Productivity, Sales, Sharon Stanley Consulting
Investing in a CRM: Is It Right for Your Business?

I’m often asked by businesses whether a Customer Relationship Management (CRM) tool is necessary, and my answer, nine times out of ten, is a resounding yes. If you’re a business that relies on long term client relationships, then a CRM is not just beneficial; it’s essential. Here are 8 things to consider when making the … Read More

Unlocking Client Growth: Embracing Discomfort for Business Success

July 19, 2023By sharonAccount management, Business Owner, Leadership, Leading, Neuroscience, Productivity, Sales, Tips
Unlocking Client Growth: Embracing Discomfort for Business Success

In our pursuit of personal and professional growth, there is a delicate balance between discomfort, growth, and progress. Stepping outside our comfort zones often becomes the catalyst for real change and breakthroughs. Here are a few concepts that can impact on our own decision-making as well as our clients’. The Inverted U Theory The inverted … Read More

5 Warning Signs Your Account Management Function is Failing: Is Your Business at Risk?

May 24, 2023By sharonAccount management, Business Owner, Goals, Leadership, Sales, Sharon Stanley Consulting
5 Warning Signs Your Account Management Function is Failing: Is Your Business at Risk?

In the dynamic landscape of business, a robust account management (customer success) function plays a pivotal role in ensuring client satisfaction and fostering loyalty. However, it’s crucial to be aware of five undeniable warning signs that your current account management approach may be falling short. 1. Declining customer satisfaction If you notice a decrease in … Read More

I have a sales team; do I really need account managers too?

April 30, 2023By sharonAccount management, Business Owner, Coaching, Leadership, Productivity, Sales, Sharon Stanley Consulting
I have a sales team; do I really need account managers too?

So, you’re wondering whether you need an account management team when you already have a sales team? The answer is yes – if you are a business that sells products or services to other businesses and relies on long-term customer relationships. Then account management is essential for success. Sales teams are primarily focused on acquiring new … Read More

Revisiting Fundamentals: What is Account Management?

March 28, 2023By sharonAccount management, Business Owner, Leadership, Productivity, Sales, Sharon Stanley Consulting
Revisiting Fundamentals: What is Account Management?

As a business owner/leader you’ll be no stranger to the importance of sales – it’s what brings in revenue and drives growth. However, there’s another aspect of business that shouldn’t be overlooked either – account management. In fact, good account management can be the difference between a one-time sale and a lifelong client. So, what … Read More

Wanting to connect and engage with clients? Think about their social needs.

December 19, 2022By sharonAccount management, Business Owner, Coaching, Leadership, Neuroscience, Sales, Tips, Uncategorized
Wanting to connect and engage with clients? Think about their social needs.

I often talk about ‘connection’ and ‘engagement’ (in a business context) and how they work together. I believe one generally leads to the other. Business owners and leaders who feel strongly connected to the purpose of their business are engaged wholeheartedly and with passion. Employees who find themselves connected to their company’s values and goals … Read More

What do in-groups and out-groups have to do with team engagement?

October 28, 2022By sharonAccount management, Business Owner, Coaching, Leadership, Leading, Neuroscience, Productivity, Sales, Tips
What do in-groups and out-groups have to do with team engagement?

Workplace engagement is the measure of connection and commitment employees have with and to their place of work. The stronger the feelings of connection and commitment, the higher the engagement. If we want to retain good people and recruit additional talent, staff engagement is critical. A key to building engagement is providing a psychologically safe … Read More

What do biases have to do with sales?

June 27, 2022By sharonAccount management, Coaching, Leadership, Neuroscience, Sales, Sharon Stanley Consulting
What do biases have to do with sales?

Decision making biases and filters Believing that prospects or clients think the same way, make decisions using the same criteria or are motivated by the same things as we are, is a default thinking filter for many of us. But no two brains, or life experiences are the same. Which is why people think through … Read More

3 questions to ask when qualifying a sales lead

May 23, 2022By sharonAccount management, Leadership, Proposal writing, Sales, Sharon Stanley Consulting, Tips, Uncategorized
3 questions to ask when qualifying a sales lead

There is a cost to acquiring new customers. Every proposal or request for tender/information you, your team, or your outsourced bid writer completes takes time, effort and money. Knowing your Customer Acquisition Cost (CAC), enables you to determine the return on investment of those efforts to grow your client base. It’s calculated by adding up … Read More

Advocate clients are your best sales reps

April 6, 2022By sharonAccount management, Coaching, Leadership, Leading, Sales, Tips, Uncategorized
Advocate clients are your best sales reps

How do you cultivate advocate clients? By providing an amazing customer experience supported by genuine account management relationships built on trust and understanding. When your business is focused on engaging, delighting and retaining your clients, this in turn can attract new ones. The best sales reps for your business are your advocate clients. An effective … Read More

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Recent Posts

  • Are Account Management KPIs Essential? If So, How Do You Set The Right Ones?
  • It’s Never Too Early: Holiday Planning as a Client Account Manager
  • Investing in a CRM: Is It Right for Your Business?
  • Navigating Change with Clients: Paving the Way through Conversations
  • Unlocking Client Growth: Embracing Discomfort for Business Success

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  • Are these two areas missing from your travel risk management program? | Sharon Stanley Consulting | account management solutions on Do you have your duty of care in mind when it comes to the health, safety and security of your travellers?
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  • Successful account management – part 4 trust, genuine interest and tying it all together. | Sharon Stanley Consulting on Successful account management – part 3 asking the right questions.

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We acknowledge the Cammeraygal people of the Eora Nation as the Traditional Custodians of the Country where we are based in Willoughby. We recognise their continuing connection to the land and waters, and pay our respects to Elders past and present, and extend that respect to all First Nations people.

Copyright 2023 Sharon Stanley | Address: Cammeraygal Country | PO Box 427 | Willoughby NSW 2068 | Australia