There is a cost to acquiring new customers. Every proposal or request for tender/information you, your team, or your outsourced bid writer completes takes time, effort and money. Knowing your Customer Acquisition Cost (CAC), enables you to determine the return on investment of those efforts to grow your client base. It’s calculated by adding up … Read More
These 2 things could be stopping you from winning new business, and it’s not your price or service.
Some common themes have been running through requests for tenders in recent years. In addition to the requirement to prove your capability to deliver the best goods or services to meet their needs and provide the best value for money, companies are interested in knowing much more about your organisation. Many are particularly interested in … Read More
Got a great feature to sell? So what, who cares?
When you’re promoting a product or service it’s all too easy to get caught up focusing on features rather than benefits. “Feature” is defined by dictionary.com as “a prominent or conspicuous part or characteristic”, this definition points to the main reason we find ourselves focused on it – it’s front of mind and easy to … Read More
Three questions to ask yourself before responding to a request for proposal
You should respond to every request for tender or proposal that comes your way, right? Or should you? Before committing time, resources, money and reputation it’s important to qualify the opportunity. 1. How well do you know the buyer? Do you know the company, what they do, what drives them and who the key stakeholders … Read More
Does my apostrophe look big in this? Five editing tips for proposal writing.
When responding to tenders or writing proposals be clear, concise, truthful and confident. When it comes to getting the message across, less is more – remember your reader is often reading long proposals from multiple tenderers, so give them a break and make their job a bit easier. Here’s five quick tips to use as … Read More