There is a cost to acquiring new customers. Every proposal or request for tender/information you, your team, or your outsourced bid writer completes takes time, effort and money. Knowing your Customer Acquisition Cost (CAC), enables you to determine the return on investment of those efforts to grow your client base. It’s calculated by adding up … Read More
How do you cultivate advocate clients? By providing an amazing customer experience supported by genuine account management relationships built on trust and understanding. When your business is focused on engaging, delighting and retaining your clients, this in turn can attract new ones. The best sales reps for your business are your advocate clients. An effective … Read More
According to KPMG’s 2022 edition of their ‘Keeping us up at night’ survey, the number one challenge currently keeping business leaders awake is ‘talent acquisition, retention and re/upskilling to meet a more digitised future.” I wasn’t surprised to read this, it’s a topic of conversation that comes up regularly with business owners with the pandemic … Read More
International Women’s Day is right around the corner: 8 March, 2022. This year we are supporting Dress for Success and Empower Hour in their mission to transition more than 700 women from welfare to the workforce. Empower Hour is a pay it forward campaign. We are asking you to pledge one hour of your pay … Read More
Have you ever looked up from something you’re doing, thinking it’s been 10 minutes, only to find you’ve been fully focused on it for an hour? That total immersion in what you’re doing so that you lose all sense of space and time? That’s flow or being in the zone. With the right elements in … Read More
We often think about exercise and diet plans, but what about a healthy mind plan? There are eight activities that can promote optimum mental health. Integrating these actions into your daily life can help your brain to function at its best. How many of these things do you recognise in your every day?
For many of us the start of a new year is a natural prompt to set ourselves some new goals. But, how often have you set yourself goals in January, only to let them slip before the month is out? I can certainly put my hand up to that one. An important aspect of setting … Read More
On a recent morning walk, my reflection time, I was contemplating my coaching practice and how I could be helping more people in this current situation, when I had an “aha” moment. In my coaching I help people to identify and work towards achieving some big goals (usually two work and one personal goal) over … Read More
I wrote a blog a couple of years ago about the 8 things to do to optimise mental performance. The thing is they’re not only important when it comes to optimising the performance of your brain but are the keystones to maintaining good mental health in general. For many people, as we are living in … Read More
Over the past couple of months, as the world adjusts to a new way of working, I’ve seen plenty of articles and webinars for managers on how to lead and manage a workforce that is now working from home. Great advice on how to keep teams motivated, engaged, healthy and productive. I think this is … Read More