There is a cost to acquiring new customers. Every proposal or request for tender/information you, your team, or your outsourced bid writer completes takes time, effort and money. Knowing your Customer Acquisition Cost (CAC), enables you to determine the return on investment of those efforts to grow your client base. It’s calculated by adding up … Read More
How do you cultivate advocate clients? By providing an amazing customer experience supported by genuine account management relationships built on trust and understanding. When your business is focused on engaging, delighting and retaining your clients, this in turn can attract new ones. The best sales reps for your business are your advocate clients. An effective … Read More
International Women’s Day is right around the corner: 8 March, 2022. This year we are supporting Dress for Success and Empower Hour in their mission to transition more than 700 women from welfare to the workforce. Empower Hour is a pay it forward campaign. We are asking you to pledge one hour of your pay … Read More
We often think about exercise and diet plans, but what about a healthy mind plan? There are eight activities that can promote optimum mental health. Integrating these actions into your daily life can help your brain to function at its best. How many of these things do you recognise in your every day?
I wrote a blog a couple of years ago about the 8 things to do to optimise mental performance. The thing is they’re not only important when it comes to optimising the performance of your brain but are the keystones to maintaining good mental health in general. For many people, as we are living in … Read More
Attending an industry webinar on mental health during the week I was reminded of Stephen Covey’s Circle of Influence and the premise that there are two areas (circles) we can focus our thoughts and efforts on, those of concern and within that, a smaller circle of influence. Many of us spend a lot of our … Read More
Perception, or reality? Both. You’ve probably seen pictures of the human brain – a complex structure of lobes, cortices and systems that basically look the same from one (healthy) person to another. Taking a closer look, our brains process information via circuits that connect various parts of the brain to each other. Whilst basic functions … Read More
The brain is an amazing machine, possibly the most complex machine there is. It’s made up of several parts that control what we think, how we feel, where we move, what we see, hear and taste to name a few. At a high level we have a conscious and a non-conscious mind. The unconscious part … Read More
The role of the travel manager* has changed. It’s a common theme at many corporate travel conferences, forums and discussions with TMC# and corporate clients. How has the corporate travel manager’s role changed? What does it mean for them, and for you as a TMC account manager? For a long time managing a travel program … Read More
Looking at my calendar I can’t quite believe there are only five weeks remaining until we’re welcoming in another new year. As we zoom towards the end of 2017, I’m reflecting on the goals I set for the year (business and personal) and what I’ve achieved. Many have a lovely big tick of achievement, others … Read More