I often talk about ‘connection’ and ‘engagement’ (in a business context) and how they work together. I believe one generally leads to the other. Business owners and leaders who feel strongly connected to the purpose of their business are engaged wholeheartedly and with passion. Employees who find themselves connected to their company’s values and goals … Read More
When we reflect on our performance it’s common to identify habits we’d like to change. The bad news is, because our brain likes to hardwire everything it can, it’s almost impossible to ‘change’ a habit. However the good news is, it’s relatively easy to create new wiring and thus build positive habits that eventually take … Read More
1. Take time out to truly reflect on why you started your business. Are you being true to that initial vision? If not, are you off track and need to reassess and work out how to get back on course? Or is it time to take a new path? Perhaps your values and purpose have … Read More
There is a cost to acquiring new customers. Every proposal or request for tender/information you, your team, or your outsourced bid writer completes takes time, effort and money. Knowing your Customer Acquisition Cost (CAC), enables you to determine the return on investment of those efforts to grow your client base. It’s calculated by adding up … Read More
How do you cultivate advocate clients? By providing an amazing customer experience supported by genuine account management relationships built on trust and understanding. When your business is focused on engaging, delighting and retaining your clients, this in turn can attract new ones. The best sales reps for your business are your advocate clients. An effective … Read More
International Women’s Day is right around the corner: 8 March, 2022. This year we are supporting Dress for Success and Empower Hour in their mission to transition more than 700 women from welfare to the workforce. Empower Hour is a pay it forward campaign. We are asking you to pledge one hour of your pay … Read More
We often think about exercise and diet plans, but what about a healthy mind plan? There are eight activities that can promote optimum mental health. Integrating these actions into your daily life can help your brain to function at its best. How many of these things do you recognise in your every day?
I wrote a blog a couple of years ago about the 8 things to do to optimise mental performance. The thing is they’re not only important when it comes to optimising the performance of your brain but are the keystones to maintaining good mental health in general. For many people, as we are living in … Read More
Attending an industry webinar on mental health during the week I was reminded of Stephen Covey’s Circle of Influence and the premise that there are two areas (circles) we can focus our thoughts and efforts on, those of concern and within that, a smaller circle of influence. Many of us spend a lot of our … Read More
Perception, or reality? Both. You’ve probably seen pictures of the human brain – a complex structure of lobes, cortices and systems that basically look the same from one (healthy) person to another. Taking a closer look, our brains process information via circuits that connect various parts of the brain to each other. Whilst basic functions … Read More