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3 questions to ask when qualifying a sales lead

May 23, 2022By sharonAccount management, Leadership, Proposal writing, Sales, Sharon Stanley Consulting, Tips, Uncategorized
3 questions to ask when qualifying a sales lead

There is a cost to acquiring new customers. Every proposal or request for tender/information you, your team, or your outsourced bid writer completes takes time, effort and money. Knowing your Customer Acquisition Cost (CAC), enables you to determine the return on investment of those efforts to grow your client base. It’s calculated by adding up … Read More

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